Telling stories that sell

The StoryBrand framework, created by marketing expert Donald Miller, uses the power of storytelling in marketing. The framework is based on seven elements that great stories all have in common: a Character - the hero of the story - who has a Problem until he meets a Guide who gives him a Plan and Calls him to Action, which leads to Success or Failure.

Storytelling in business works because:

• People - your customers - pay attention to stories.
• Story enables you to talk about how you help your customers in an easy-to-understand way

But you have to do it the right way - and most businesses don't.

In this short 25-minute video, watch author Donald Miller give an overview of the StoryBrand Framework and explain why it works.

Once you have a compelling story - a journey that takes your customers from "once upon a time" to "happily ever after" - you need to make sure they hear it. The StoryBrand Marketing Strategy is the perfect way to get that message out there.

The Marketing is a simple but powerful sales funnel which helps take your relationship from Curiousity to Enlightenment to Committment, using a website, lead generating asset, and sales and nurture emails.

In Donald Miller's bestselling book Building a Story Brand, you'll learn about the seven parts of of framework and use it to create a compelling story that takes your customers from "once upon a time" to "happily ever after."

Then, in Marketing Made Simple, Donald Miller walk you through using the framework to create a one-liner, website outline, lead generators, and sales emails that help close the deal.

Click on the covers to order from Amazon