The Messaging and Marketing Frameworks
Using Story to Market Your Business
The StoryBrand framework, created by marketing expert Donald Miller, uses the power of storytelling in marketing. The framework is based on seven elements that great stories all have in common: a Hero who has a Problem until he meets a Guide who gives him a Plan and Calls him to Action, which leads to Success or Failure.
In this short 25-minute video, watch author Donald Miller give an overview of the StoryBrand Framework and explain why it works to make your brand message clear and compellng.
Three Cats Marketing is trained and certified by StoryBrand to use the framework to help you clarify your message and market successfully.
The Message that Draws Them In
Storytelling in business works because:
- People - your customers - pay attention to stories.
- Story enables you to talk about how you help your customers in an easy-to-understand way
But you have to do it the right way - and most businesses don't.
Three Cats Marketing uses the StoryBrand messaging framework to help businesses craft compelling narratives that resonate with their audiences. This framework provides a proven process for clarifying your message and simplifying the marketing process. Most businesses fail to communicate clearly and effectively, but the StoryBrand framework gives you a clear process to help you tell your story in a way that is easy to understand.
The Messaging Framework
The Strategy That Gets You Heard
The Marketing Strategy
A compelling story is just the start. You need to make sure your audience hears it. The StoryBrand Marketing Strategy is the perfect way to get that message out there.
The Marketing is a simple but powerful sales funnel which helps take your relationship from Curiousity to Enlightenment to Committment, using a one-liner, a well structured website, a valuable resource that you give away in exchange for a name and email address, and sales and nurture emails that continue to grow the relationship and build trust beween you and your prospective customers.
Want a Deeper Dive in to StoryBrand?
In Donald Miller's bestselling book Building a Story Brand, you'll learn about the seven parts of of framework and use it to create a compelling story that takes your customers from "once upon a time" to "happily ever after."
Then, in Marketing Made Simple, Donald Miller walk you through using the framework to create a one-liner, website outline, lead generators, and sales emails that help close the deal.
Click on the covers to order or for more information.
